Your Connection to the Heart of the City

FLOW 98.7FM is Toronto’s premier urban music station—offering an authentic blend of R&B, Reggae, Hip Hop, Soca, Afrobeats and Gospel that reflects the city’s vibrant cultural diversity. With a stronghold in the Greater Toronto Area and beyond, FLOW is the #1 choice for mature listeners who crave music with depth, passion, and roots.

We don’t just play music—

we build communities and elevate voices that matter.

Our listeners are upscale, educated, and culturally connected consumers with spending power and community influence.

Black & Caribbean Representation

The Caribbean population is one of Canada’s largest visible minority groups.

69% of Caribbean Canadians reside in Ontario.

56% of them are adults 25+.

The GTA alone is home to over 750,000 Caribbean Canadians, spanning Black, South Asian, Asian, Caucasian, and other backgrounds.

FLOW 98.7FM is proud to reflect and serve this dynamic and evolving audience.

Partner With Us

FLOW 98.7FM is your gateway to Toronto’s most influential cultural consumers.
Let’s build something powerful together.