Toronto Fire Services moved in Tuesday night to break down a massive 25‑foot ice sculpture promoting Drake’s upcoming album after officials received multiple reports of unsafe behaviour around the installation.
The sculpture, located in a private parking lot near Bond Street and Dundas Street East, had drawn large crowds since Drake posted its coordinates on Instagram, hinting that the album’s release date was hidden inside. According to Fire Chief Jim Jessop, people attempted to melt the structure using flammable liquids and open flames, creating what he called an “immediate threat to life.”
Police were also called after individuals climbed the sculpture, broke off chunks of ice with tools, and even set a fire on top of it. Falling ice and thrown tools created additional hazards for both climbers and bystanders.
By early Wednesday, fire crews used an aerial truck to hose down and weaken the sculpture while officers blocked off the area. The dismantling followed a separate incident in which a Twitch streamer used a sledgehammer to crack open the installation, revealing a vacuum‑sealed bag containing cash, a book, and the album’s May 15 release date.
The ice installation was part of Drake’s promotional campaign for his first solo album since his high‑profile feud with Kendrick Lamar in 2024. The city’s emergency services say their priority now is ensuring public safety as crowds continue to gather downtown.
Source: CityNews
Image Getty Images
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